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A. SUSANA RAMÍREZ, PhD, MPH
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Challenges and opportunities for national surveys and health communication research with Latinos and linguistic minorities

4/17/2017

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A new publication with a great team from the NCI's Health Information National Trends Survey (HINTS) examines challenges in recruiting Latinos in general but specifically Spanish-speakers to participate in the national probability survey. We use a health communication framework to argue that the recruitment challenges as well as issues we found in analyzing how Spanish-speakers perceived and responded to survey questions using cognitive interviewing techniques is parallel to issues health communicators face.

Access the full article here or email me for a copy. 

Citation:
Ramírez, A.S., Willis, G., & Rutten, L.F. (2017). Understanding Spanish-language response in a national health communication survey: Implications for health communication research. Journal of Health Communication. doi: 10.1080/10810730.2017.1304470

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    A. SUSANA RAMÍREZ
    ​Associate Profesor
    ​Public Health Communication

    sramirez37 at ucmerced dot edu

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